Hi Wesley,
The best way to tell what conversion factor to use is to look at the units assigned to your radiance values. Radiance products related to ASTER, MODIS, and many other sensors generally come in units of watts/meter^2/micrometer/steradian. FLAASH requires that radiance input is in microwatts/centimeter^2/micrometer/steradian, which ends up being a factor of 10 smaller (hence the scale factor of 10).
A basic rule of thumb for figuring out an appropriate scale factor is to find a value that, when divided into your data, produces new values that do not exceed 20. That is a rough guesstimate, but it's a good place to start.
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